2007 Ray Davies Lifetime Achievement Award Recipients

PICOR: PICOR Commercial Real Estate Services is Tucson's leading independently owned, full-service commercial real estate company Founded in 1985, PICOR offers brokerage, consulting, asset and property management for industrial, office, medical, retail, land and investment properties

A commitment to time and financial support of community efforts, whether charitable, industry related or civic, is a key component of PICOR's Vision, Mission and Values PICOR's Vision Statement is simply "Building Value Through Service." In addition, "To Be Community Leaders" is one of the five tenets of its Mission Statement, and "Charity" is highlighted as one of PICOR's eight Core Values.

The PICOR Charitable Foundation is a 501c(3) formed in 1995 to serve disadvantaged youth in Tucson and has donated well over $300,000 to Tucson charities since its inception In 2006 proceeds from PICOR's Annual Pancake Breakfast, held in October at Reid Park, provided grants of up to $3,000 to 24 programs focused specifically on serving underprivileged children. Some of the organizations benefiting from PICOR's generosity are: Amphi Community Foundation, Arizona's Children's Association, Big Brothers/Big Sisters of Tucson, Boys & Girls Clubs of Tucson, Brewster Center, Educational Enrichment Foundation, Southern Arizona Diaper Bank, Tu Nidito Children & Family Services, Tucson Center for Women & Children and Youth on Their Own The list goes on and on and clearly illustrates how fortunate Tucson is to have PICOR Commercial Real Estate Services and the PICOR Charitable Foundation as members of our community.

ARIZONA DAILY STAR: The mission of the Arizona Daily Star is to serve the public and be their community's best friend and most constructive critic. The Star is the largest newsgathering organization in Southern Arizona. Its owner, Lee Enterprises of Davenport, Iowa, empowers and supports Star managers to make all local news and community decisions.

Family Arts Festival. Ronald McDonald House. Ochoa Elementary School. Roberts Elementary School. Santa Rosa Ranch School. Love of Reading. Voices. 110º magazine. UA journalism scholarships. San Miguel High School. Educational Enrichment Foundation, Wakefield Star. Battle of the Bands. Lummies. Tamal Festival. Fiesta Hollywood. Mariachi Festival. Red Cross Real Heroes. Mission San Xavier -- These are only a few of the many organizations the Star supports.

The newspaper has a long history of helping kids do more and be more. The Star's Sportsmen's Fund Send A Kid to Camp drive has raised more than $2 million to help send more than 31,000 children to overnight camp. The Star, for 11 years, has recognized graduating high school seniors who have excelled in the classroom, devoted themselves to their communities, and may have overcome personal hardship.

Star employees volunteer with local nonprofits, speak to luncheon audiences, judge contests, attend local functions and find new and different ways to say "yes'' to those who ask for help. It's what makes the Star the connection point in Tucson.

Roger F. Pfeuffer: During his career spanning over 37 years in the Tucson Unified School District, Roger has given his enthusiasm for all aspects of education to a variety of assignments. Having first taught in Ann Arbor, he left Michigan in 1967 to teach on the Navajo reservation in Ft. Defiance, Arizona. In 1970 he joined TUSD and taught at Keen, Reynolds, Holladay and Lineweaver Elementary Schools. Following his tenure at Lineweaver, he served as the District's Ombudsman and then became the principal at Steele Elementary. In the early 1980's, Roger spent two years at the Singapore American School first as a middle school science and math teacher, and later as assistant principal. Upon his return to Tucson and TUSD, he was appointed principal of Pistor Junior High (now Pistor Middle School).

Roger began his superintendent career as Associate Superintendent in the Vail School District in Vail, AZ. He led that district as Superintendent from 1986 to 1988 and was selected as the 1987-88 runner-up for the Arizona Outstanding Superintendent in the "Small Schools" category.

In 1988, TUSD brought Roger back as Assistant Superintendent, first for Business and Operations, then Quality Improvement and, finally, for the Area II Schools. He retired in 2002, but in April 2004, when he was invited to take the position of Superintendent Designee, Roger accepted. He became the Interim Superintendent that July and was appointed Superintendent in December 2004. "The Superintendency of a large urban school district is the most exciting and demanding position I have ever held," he says. "I am honored to have been given the opportunity and fortunate to work with literally thousands of dedicated fellow educators."

Roger received his Bachelor of Arts degree in Education from the University of Michigan and his Master of Science degree in Education from the State University of New York at Brockport. He has done post-Masters work at both the University of Arizona and Northern Arizona University.

Roger and Vera celebrated their 21st wedding anniversary this year. They share a large and wonderful extended family and take special pleasure in the lives and adventures of their three grown children, Adin, Joshua, and Bree.

Sally Trattner: Sally retired as Executive Director of the Educational Enrichment Foundation in June 2007 after more than 20 years of dedicated service to EEF and the TUSD family. She joined the foundation in 1987 as a part time administrative staff member and advanced to Executive Director in 1997. Sally's roots are in New York where she went to school, married her husband Allen and had two children, Lauren and Glenn. When Allen's career led to a position in Tucson, Sally joined EEF and the rest, as they say, is history.

During her ten year tenure as foundation director, Sally has been recognized by the Women's Foundation of Southern Arizona as an Everyday Hero, been nominated for the YWCA Women on the Move Award, and received many certificates of appreciation from the Tucson Unified School District. She has served on the Community Foundation for Southern Arizona's Scholarship Committee and on TUSD's Charter School Study Committee. Sally is a member of the Association of Fundraising Professionals, the National Committee on Planned Giving and the Chicanos Por La Causa Foundation's "Community Advisory Group."

If one asked Sally to name her "crowning achievement" while serving as EEF's Executive Director, she would say it was definitely the establishment of the Focus on Vision Program, helping TUSD students in need of eye exams and eyeglasses. In fact in 2006, Sally led a team to receive a much-coveted Angel Charity grant for the Focus on Vision initiative. Sally's passion, determination and dedication have led EEF to where it is today -- a positive force in the Tucson community benefiting the students and staff of TUSD.